IPA Media Planning & Strategy Summit 2025 (in-person)

Bringing together the UK's brightest and best media planning brains in one summit.

Aimed at all levels, this hybrid event is your opportunity to hear from the best media planners and strategists in the UK on their key learnings, both past and present, and what's in store for the future.

Virtual tickets are also available.

The IPA Media Planning and Strategy Summit is back, with an expert line-up of speakers representing some of the industry's best media planners and strategists. Join us on Wednesday, 10 September, as we explore how the media landscape has evolved to gain a better understanding of what the future may hold, as well as the opportunity to network with your industry peers.

Agenda

9.00am Breakfast and networking

9.30am Welcome

  • Simon Frazier, Head of Marketing & Data Innovation, IPA

9.35am Keynote address

  • Caroline Manning, Head of Communications Design, Initiative

9.50am Making Sense: The commercial media landscape in 2025

  • Simon Frazier, Head of Marketing and Data Innovation, IPA

10.05am Together We Thrive: Building inclusive client-agency partnerships

  • Rachel Coffey, Chief Strategy Officer, Initiative
  • Angelique Waker, Head of brand and Effectiveness, BUPA

10.20am Leading with Courage: 5 keys to closing the AI gender gap

  • Zehra Chatoo, Founder, Code For Good Now

10.30am Tomorrow’s Industry Today: Fireside chat with industry leaders

Ellie Nicolaou, Account Executive, true in conversation with;

  • Farhann Cachra, Group Strategy Director, Global Media & Entertainment
  • Monica Majumdar, Leading agency strategy expert

11.00am Coffee break

11.30am From Insight to Impact: Planning strategy for Allwyn’s National Lottery

  • Frith Hofmeester, Strategy Partner, Hearts & Science

11.45am The Power of Attention: Driving results for clients

  • Jonathan Waite, Global EVP I Head of Planning, Havas
  • Mike Follett, CEO, Lumen Research

12.00pm Crafting the future

  • Craft Media

12.15pm Planning for Progress: Key challenges in Planning and Strategy

  • Pete Buckley, Connection Planning Director, Meta

12.30pm Close

TouchPoints subscribers receive IPA member rates for this event.

Loading...
Last updated 06 June 2025